Facial Recognition Systems in the US

A helpful summary of which US retail stores are using facial recognition, thinking about using it, or currently not planning on using it. (This, of course, can all change without notice.)

Three years ago, I wrote that campaigns to ban facial recognition are too narrow. The problem here is identification, correlation, and then discrimination. There’s no difference whether the identification technology is facial recognition, the MAC address of our phones, gait recognition, license plate recognition, or anything else. Facial recognition is just the easiest technology right now.

Posted on January 3, 2024 at 7:07 AM9 Comments

Comments

Jerry January 3, 2024 7:54 AM

Many of the reasons given are red herrings. For many of the retailers that “might use”, click “learn more”, the reason given is “Privacy Policy does not mention in-store cameras”. For Best Buy, it mentions “measuring traffic patterns” which likely just means head/body count of a camera pointed at an entrance or exit, not facial recognition.

Clive Robinson January 3, 2024 8:11 AM

@ Bruce, ALL,

“A helpful summary of which US retail stores are using facial recognition, thinking about using it, or currently not planning on using it.”

But there is a question that rarely gets asked and should be,

“Do you alow customers to use facial recognition in your premises?”

It might at first seem an odd question to ask, as we know most stores tried to ban people using private video recording.

But the point is facial recognition is a technology that will become reciprocal. Ordinary people will find it usefull to “find faces in a crowd” and get an “earwig” or “glasses HUD” of people they meet.

We all suffer from limited current memory recall so an old face just appearing can be embarrassing when they clearly remember you.

It’s an almost foregone conclusion that it will happen. Because nearly all the pieces are allready in place. From say Googles perspective knowing who knows who will be worth considerable value.

So the first person to give such a system an easy to use personal assistant front end, could end up making rather more than a fortune.

So on the premise such systems will become common place within a decade to ask the question now might be benificial in various ways.

Remember the way we most easily loose privacy, is when we willingly use systems that can steal our private and personal information. The mobile phone for instance is so usefull that even though it “Data rapes” us continuously, and we know it, we still willingly put it in our pocket every day and it’s often there at our most intimate moments…

emily’s post January 3, 2024 8:34 AM

An approach that’s already in use in some stores, just tell them “it’s for a friend”.

Lorin Ricker January 3, 2024 10:18 AM

“Three years ago, I wrote that…” is behind a NYT paywall. So, no thanks, cannot review it.

Chelloveck January 3, 2024 1:01 PM

@Clive: “Ordinary people will find it usefull to “find faces in a crowd” and get an “earwig” or “glasses HUD” of people they meet.”

Honestly, this would be the killer app for me. I would absolutely love a pair of augmented reality glasses that would just pop a name tag above people. Even if it was just people I already knew and had in my contacts.

In fact, especially if it was limited to my contacts. I want all the recognition to be done locally to the devices I’m carrying, no sending images, location, or any other identifying information back to the cloud. That seems like the kind of thing that would turn a really useful feature into a dystopian surveillance nightmare.

Clive Robinson January 3, 2024 6:38 PM

@ , ALL,

Re : Local and remote

“That seems like the kind of thing that would turn a really useful feature into a dystopian surveillance nightmare.”

But think of the profit for Alphabet, Meta, et al, you can already smell the steam off of their salivation at the idea.

Then think about all those “agencies” not just Government/law enforcment, but those debt collectors etc. You personally might not carry a mobile phone or other “tracking device” but with your friends, family, aquaintances, etc…

You can be sure that prosecutors will push to have the “record” but not the “image” accepted into court. Thus you will be told you were at XXX because someones face recognition tagged you, even though you were at YYY. The fact you can not give a certified image of being at YYY is your problem…

We’ve already seen it argued in court that having a high heart rate was “proof” that you were “moving the body” or some such from those fit-bands. So we know that any argument that a prosecuter thinks they can make will get tried, and you as a defendant will have to carry the burden of proof for your innocence.

Technology is removing “the presumption of innocence” and giving the likes of police etc just fuether ways to “entrap you”.

As I’ve said before, take a carefull look at the UK “Caution” it actually now “rights strips you” of not just your right of silence, but your right to time to establish a defence…

Jonathan Wilson January 4, 2024 1:53 AM

Does anyone know of a list of retailers and organizations in Australia that are using things like facial recognition so I know which chains to avoid?

JonKnowsNothing January 4, 2024 3:35 AM

@Jonathan Wilson, All

People rarely look up, but if you do, you might notice all the black bowl covers scattered across store ceilings and the video cameras in the parking lots, and the overhanging cantilevered black bowls at intersections, driveway entries and the video cameras on the light poles and at 4way stops.

If you look up, you will see there are a lot of cameras, pointing right at you. So many cameras even the retail center doesn’t know who runs them as they rent out the pole access; like privately placed cell towers rent out arms on the tower tree.

All of these have the potential of having video surveillance, some may be duds, but there is likely a few live ones.

FaceID Projects maybe using you as a test subject or maybe as a live subject.

iirc(badly) In UK, the police were testing their face id program in a section of the city were there were a lot of pedestrians. When people realized the police were scanning them in a public area where they had no right of privacy, some folks pulled their jackets over their faces or pulled down a hoodie. The cops arrested them for interfering with a police program.

iirc(badly) Then there was a data tracking system included in all the public waste bins on the street, hoovering up phone data and transmissions as the good citizens went to the bin to toss in their burger wrappers.

You might safely consider You Are On Camera, everywhere anyone can see you, even in your home with an open window drape. Once they have the image, they can use FaceID anytime they want.

It’s known that, in the USA, at large sports events, LEAs scan everyone is the crowd looking for Persons of Interest. Everyone in the stands gets scanned. Some do not make it to half-time.

lurker January 4, 2024 11:38 AM

@Jonathan Wilson

In NZ you can tell by the sign at the entrance:

No Hoodies
No Helmets

Now, most of those will still be using old-fashioned human eyeball face recognition. And some will post a rogues gallery (legality not tested in court) of persons seen putting stuff in pockets or bags, then not seen paying at checkout.

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