Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?
Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Key topics will include:
- Getting started: the "crawl" phase of ABM and its boundaries
- Unlocking the potential of the "run" phase and using the right strategy for scaling your efforts
- The essential components of an effective ABM tech stack within each stage
- Real-world insights from NetSPI's ABM journey with MarketingOS