Sat.Nov 05, 2011 - Fri.Nov 11, 2011

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Brands as Publishers

John Battelle's Searchblog

This week Ad Age published All Brands Are Publishers, Learn How to Be a Good One , by yours truly. In it I summarize six or so years of work I’ve done outlining terms like “ conversational media ,” which I first outlined on this site, “brands as publishers,” also written about first in these pages and at FM’s home , and of course the Independent Web (again, here).

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Certified Information Professional

JKevinParker

I am a Certified Information Professional. I just passed the proctored exam and received my CIP Examination Score Report. In a few weeks I should have access to the official logo and credentials. While for obvious reasons test takers cannot retain a copy of any questions answered incorrectly (or otherwise), this Score Report shows the percentage correct for each section.

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New Self-Regulatory Principles for Multi-Site Data

Hunton Privacy

This week, the Digital Advertising Alliance (the “DAA”) unveiled new “ Self-Regulatory Principles for Multi-Site Data ” (the “Principles”), aimed at expanding the scope of industry self-regulation with respect to online data collection. The Principles are designed to supplement the Self-Regulatory Principles for Online Behavioral Advertising which were issued in July 2009.

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SharePoint, Facebook Hot Topics at ARMA

Positively RIM

Collaboration software and social media led several maturing topics at ARMA International’s annual conference and expo near Washington D.C., October 16-19. Born in records management, ARMA showed an accelerating metamorphosis into Information Governance, as the definition of “record” expanded again. The transformation, first observed a year ago, reflects court decisions requiring management of information – not just official records -- in all formats and media.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Video as Grammar: The Supercut

John Battelle's Searchblog

As early as 2003, which was the first year I began writing this site, I wrote about the idea of “video as grammar.” By this I meant (and mean) that I foresaw a day when our culture communicated with itself using video much as we currently use text. In order for this to happen, a number of things had to fall in place. First, we needed tools that allow for quick and easy “video processing” – we need the Microsoft Word for video.

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FTC Settles COPPA Violation Charges Against Children’s Social Networking Website

Hunton Privacy

On November 8, 2011, the Federal Trade Commission announced that the operator of skidekids.com, a social networking website that advertises itself as the “Facebook and Myspace for Kids,” has agreed to settle charges that he collected personal information from approximately 5,600 children without parental consent, in violation of the Children’s Online Privacy Protection Act (“COPPA”) Rule.

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Supreme Court Hears Oral Arguments in Landmark GPS Tracking Case

Hunton Privacy

On November 8, 2011, the U.S. Supreme Court is set to hear oral arguments in United States v. Jones , a case examining the Fourth Amendment implications of warrantless GPS tracking of suspects’ vehicles. The Court directed the parties to brief and argue “whether the government violated respondent’s Fourth Amendment rights by installing the GPS tracking device on his vehicle without a valid warrant and without his consent.”.

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New Chinese Legislation Includes Provisions Protecting Personal Information

Hunton Privacy

In the past two months, Chinese national authorities amended a law, and provincial authorities in Jiangsu Province issued a new regulation, both of which include provisions concerning the protection of personal information. Law of the People’s Republic of China on Resident Identity Cards. Any Chinese citizen who resides in China is required to obtain a resident identity card when he or she turns 16 years old.

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Congressmen Markey and Barton Address Verizon’s Targeted Advertising Campaign

Hunton Privacy

On November 4, 2011, Congressmen Edward Markey (D-MA) and Joe Barton (R-TX) reiterated their privacy concerns over the handling of customer preferences in connection with Verizon’s new advertising initiative. After learning that Verizon had notified its customers of the implications of a targeted advertising campaign, on October 6, 2011, Reps. Markey and Barton, Co-Chairmen of the bipartisan Congressional Privacy Caucus, wrote a letter containing several inquiries to both Verizon and Verizon Wir

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How and Why Should You Be Tracking Geopolitical Risk?

Geopolitical risk is now at the top of the agenda for CEOs. But tracking it can be difficult. The world is more interconnected than ever, whether in terms of economics and supply chains or technology and communication. Geopolitically, however, it is becoming increasingly fragmented – threatening the operations, financial well-being, and security of globally connected companies.

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Kevin Kelly’s “What Technology Wants”

John Battelle's Searchblog

It took me a while, but I’ve finally finished Kevin Kelly’s “ What Technology Wants ,” first published last year and now out in paperback. Befitting a tome that took five or so years to write, Kevin’s book is not the kind of work that is easily digested – at least for me. But that’s not to say it’s not worthy.

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You Are The Platform

John Battelle's Searchblog

A funny thing happens to me after each Web 2 Summit – I tend to curl up for a week or two and shut down my idea receptors. It takes a ton of output to curate the show, and then running it for three straight days is rather like running an intellectual and social marathon. You’re “on” the whole time, scrambling backstage, pretending to have it together onstage, greeting amazing minds, cheering them on, delivering what I hope will be thought provoking interlocution, and, of

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