Brands as Publishers
John Battelle's Searchblog
NOVEMBER 7, 2011
This week Ad Age published All Brands Are Publishers, Learn How to Be a Good One , by yours truly. In it I summarize six or so years of work I’ve done outlining terms like “ conversational media ,” which I first outlined on this site, “brands as publishers,” also written about first in these pages and at FM’s home , and of course the Independent Web (again, here).
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