Retargeting Is Just Phase One
John Battelle's Searchblog
DECEMBER 21, 2012
The post Retargeting Is Just Phase One appeared first on John Battelle's Search Blog. Toward the end of the year, annual predictions come out (I’ve been guilty of this for nearly ten years now). I was perusing these from Triggit founder Zach Coelius, and his ninth one hit me right between the eyes: Retargeting will be taken out of the tactic box marketers have been myopically placing it into, and instead they will recognize that retargeting is simply the first step to a sophisticated
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