Yahoo! And Tumblr: It’s About Display, Streams & Native at Scale
John Battelle's Searchblog
MAY 19, 2013
'The post Yahoo! And Tumblr: It’s About Display, Streams & Native at Scale appeared first on John Battelle's Search Blog. The world is atwitter about Tumblr’s big exit to Yahoo!, and from what I can tell it seems this one is going to really happen (ATD is covering it well). There are plenty of smart and appropriate takes on why this move makes sense (see GigaOm ) but I think a lot of it boils down to the trends driving Yahoo’s massive display business.
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