We Are Not Google, Therefore, We Are
John Battelle's Searchblog
FEBRUARY 6, 2014
'The post We Are Not Google, Therefore, We Are appeared first on John Battelle's Search Blog. If you read me regularly, you know I am a fan of programmatic adtech. In fact, I think it’s one of the most important developments of the 21st century. And over the past few quarters, adtech has gotten quite hot, thanks to the recent successes of Rocket Fuel (up to 50 and holding from its open at 29), Criteo (trading above its already inflated opening price of 31), and, by extension, Facebook
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