Will the latest marketing and consent guidance result in a financial shortfall for charities?
Data Protector
MARCH 8, 2017
Concern has been mounting that the attitude the Information Commissioner’s Office is currently taking towards charities will result in it becoming even harder to raise funds from supporters and potential supporters. New guidance about how charities should obtain consent to contact supporters, and how this consent should be used, has recently been published by both the ICO and the Fundraising Regulator.
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