AdTech Is Alive and Well: I’ll Have the Full Stack, Please
John Battelle's Searchblog
AUGUST 25, 2014
'The post AdTech Is Alive and Well: I’ll Have the Full Stack, Please appeared first on John Battelle's Search Blog. Reading The Information’s piece on Facebook’s reported re-introduction of the Atlas ad-serving technology , I wondered – Does the market really need six or more full stack adtech solutions? Google is the undisputed leader in the field – it’s spent nearly ten years stitching its own technology into acquisitions like DoubleClick (the original
Let's personalize your content