Every Company Is An Experience Company
John Battelle's Searchblog
SEPTEMBER 28, 2014
'The post Every Company Is An Experience Company appeared first on John Battelle's Search Blog. Illustration by Craig Swanson and idea by James Cennamo. Some years ago while attempting to explain the thinking behind my then-startup Federated Media, I wrote that all brands are publishers (it was over on the FM blog, which the new owners apparently have taken down – a summary of my thinking can be found here ).
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