Content Marketing And the New Mainstream
John Battelle's Searchblog
JULY 8, 2014
'The post Content Marketing And the New Mainstream appeared first on John Battelle's Search Blog. ( image ) On the eve of our third annual P&G Signal (a private event I’ve produced for P&G these past few years) comes this piece in HBR : The Content Marketing Revolution. Just this morning I was reflecting on the speed with which the idea that “all brands are publishers” has moved from evangelical blog post to standard business practice – less than four years s
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