Sat.Jul 05, 2014 - Fri.Jul 11, 2014

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Content Marketing And the New Mainstream

John Battelle's Searchblog

'The post Content Marketing And the New Mainstream appeared first on John Battelle's Search Blog. ( image ) On the eve of our third annual P&G Signal (a private event I’ve produced for P&G these past few years) comes this piece in HBR : The Content Marketing Revolution. Just this morning I was reflecting on the speed with which the idea that “all brands are publishers” has moved from evangelical blog post to standard business practice – less than four years s

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FTC Files Complaint Against Amazon.com for Unauthorized In-App Charges in Kids’ Apps

Hunton Privacy

On July 10, 2014, the Federal Trade Commission announced that it filed a complaint against Amazon.com, Inc. (“Amazon”) for failing to obtain the consent of parents or other account holders prior to billing them for in-app charges incurred by children. According to the complaint, Amazon, which offers children’s apps through its Appstore, bills Amazon account holders in real money for virtual items that children obtain within an app ( i.e. , “in-app” charges).

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Else 7.7.14: You’re Not A Target Till You Are

John Battelle's Searchblog

'The post Else 7.7.14: You’re Not A Target Till You Are appeared first on John Battelle's Search Blog. The past week brought fresh revelations about how the NSA targets US citizens, and new insights on the founders of Google, the history of technology, and ongoing stories from Facebook and the EU. To the links… In NSA-intercepted data, those not targeted far outnumber the foreigners who are – The Washington Post - This is a long-ish read, but please, if you read only one s

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Florida Amends Breach Notification Law to Cover Health Data, Tighten Notice Deadline and Require State Regulator Notification

Hunton Privacy

On June 20, 2014, Florida Governor Rick Scott signed a bill into law that repeals and replaces the state’s existing breach notification statute with a similar law entitled the Florida Information Protection Act (Section 501.171 of the Florida Statutes) (the “Act”). Below is a summary of several key changes the Act makes to the previous breach notification statute: The Act revises the definition of “breach of security” to cover “unauthorized access” of electronic data containing personal informat

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Hunton Introduces Report on the Importance of Cross-Border Data Transfers to Global Prosperity in Europe

Hunton Privacy

Hunton & Williams, in collaboration with the U.S. Chamber of Commerce, recently issued Business Without Borders: The Importance of Cross-Border Data Transfers to Global Prosperity , a report which highlights the benefits of cross-border data transfers to businesses in the international marketplace. The report underscores the importance of developing data transfer mechanisms that protect privacy and facilitate the free-flow of data, and also explores opportunities for new data transfer regime

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