Apple: Is The Worm Turning?
John Battelle's Searchblog
AUGUST 5, 2009
Early this year, well, January 1, to be exact, I made this prediction about our friends at Apple: Apple will see a significant reversal of recent fortunes. I sense this will happen for a number of reasons. but I think the main one will be brand related - a brand based on being cooler than the other guy simply does not scale past a certain point. I sense Apple has hit that point.
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