Cambridge Analytica: how did it turn clicks into votes?
The Guardian Data Protection
MAY 6, 2018
Whistleblower Christopher Wylie explains the science behind Cambridge Analytica’s mission to transform surveys and Facebook data into a political messaging weapon • The six weeks that brought Cambridge Analytica down How do 87m records scraped from Facebook become an advertising campaign that could help swing an election? What does gathering that much data actually involve?
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