The Customer Journey Digital Transformation Workbook
Bill Schmarzo - Dell EMC
APRIL 4, 2018
Digital Transformation is becoming a business mandate. Figure 1: “Driving Business Strategies with Data Science: Big Data MBA” Because in our evolving world, successful digital transformation will be the difference whether a business survives or wilts in the modern economy. Consequently, Professor Sidaoui and I felt it was critical that we prepare our University of San Francisco students for a world where digital transformation was the business norm.