Think Outside of the Gartner Magic Quadrant for Master Data Management Solutions to Deliver Connected Customer Experiences
Reltio
JANUARY 23, 2020
A common one has been master data management (MDM). . You’d be hard-pressed to find a definition of customer experience that doesn’t include the word “interactions.” So consider this: No legacy MDM system is capable of managing interaction data. MDM isn’t an inherently wrong answer. Clean data is important. Complex idea.
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