article thumbnail

What Is Data Minimisation? Definition & Examples

IT Governance

Meeting your data minimisation requirements Data minimisation is a crucial practice for all organisations, but as with many aspects of the GDPR, it’s a particular challenge for marketing departments. It’s why IT Governance created GDPR and PECR – A guide for marketers to help explain the difficulties these teams face.

GDPR 132
article thumbnail

Does Web3 Matter To Marketers?

John Battelle's Searchblog

Over at LinkedIn I’ve published a short piece on Web3 – a primer of sorts for the many marketing pals who’ve asked me “does this s**t matter!?” Marketers aren’t the only ones asking this question. So, what is Web3, and why does it matter to marketing professionals? image credit). Will it work?

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

EU Parliament Gives Green Light to Digital Markets Act

Hunton Privacy

On December 15, 2021, the European Parliament adopted its position on the proposal for a Digital Markets Act (“DMA”), ahead of negotiations with the Council of the European Union.

Marketing 105
article thumbnail

European Union Reached a Political Agreement on the Digital Markets Act

Hunton Privacy

On March 24, 2022, the European Union unveiled the final text of the Digital Markets Act (the “DMA”). These include: Adding web browsers and voice assistants to the definition of “core platform services” but excluding connected TVs from the DMA’s scope. billion in annual revenue and market capitalization of €65 billion to €7.5

Marketing 108
article thumbnail

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

article thumbnail

AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Big Data Hub

1) But what about AI’s potential specifically in the field of marketing? From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. What is AI marketing?

article thumbnail

The rise of millionaire zero-day exploit markets

Security Affairs

Researchers detailed the multi-millionaire market of zero-day exploits, a parallel economy that is fueling the threat landscape. The increased demand for exploits is fueling a millionaire market where these malicious codes are incredibly expensive. ” continues the study. Follow me on Twitter: @securityaffairs and Facebook.

Marketing 136
article thumbnail

The Definitive Guide to Embedded Analytics

The Definitive Guide to Embedded Analytics is designed to answer any and all questions you have about the topic. Access the Definitive Guide for a one-stop-shop for planning your application’s future in data. Every application provider has the same goals: to help their users work more efficiently, and to drive user adoption.