IBM Big Data Hub
FEBRUARY 16, 2024
In many organizations, but not all, customer service is treated as part of the customer experience. Both are interested in driving customer satisfaction, but they focus on different parts of the customer journey to achieve it. So what are the key differences in customer service vs. customer experience?
IBM Big Data Hub
FEBRUARY 12, 2024
Customer experience (CX) defines a customer’s journey with a company, including both direct and indirect touchpoints. Businesses that place the emotional needs of the buyer persona at the forefront of the customer experience strategy fosters great relationships.
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IBM Big Data Hub
JANUARY 25, 2024
Organizations that provide an excellent customer experience (CX) can improve sales revenues by 2 to 7 percent and profitability by 1 to 2 percent, according to McKinsey. Focusing on good CX can increase customer satisfaction and drive more meaningful customer interactions, ultimately increasing sales and customer retention.
IBM Big Data Hub
FEBRUARY 12, 2024
An evolution of customer experience (CX) was to be expected. Throughout modern history, organizations have encountered internal and external challenges that changed how they interact with customers and how customers view those organizations. Customer retention is difficult to keep high.
Speaker: Keith Kmett, Principal CX Advisor at Medallia
Join Keith Kmett, Principal CX Advisor, in this new webinar that will focus on: Understanding CX Orchestration Fundamentals: Gain a solid understanding of what CX orchestration is, its significance in the customer experience landscape, and how it plays a crucial role in shaping customer journeys.
IBM Big Data Hub
JANUARY 19, 2024
The future of customer experience (CX) is more : more data, more technology, more surprising and delighting. It’s also more pressure to retain those customers, whether those interactions happen online or in-store. As customer expectations and habits change, so too must the CX that organizations provide.
IBM Big Data Hub
DECEMBER 20, 2023
Customer experience strategy (CX strategy) is when organizations optimize customer engagements to create happy customers, drive customer loyalty and help to recruit new customers. Providing a better customer experience takes into consideration the entire customer journey and every customer touch-point.
Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO
The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. 💡 That’s where the Voice of the Customer (VoC) comes in. If you can’t identify it, you can’t fix it!
Speaker: Dave Seaton, CEO of Seaton CX
When crafted with precision and insight, journey maps emerge as powerful catalysts, transforming customer experiences and steering businesses towards profitable growth. Join industry visionary Dave Seaton in this exclusive new webinar as he shares his process for creating compelling customer journey maps using his DARMA method!
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They persuade buyers by highlighting your customers' experiences with your company and its solution. Case studies are proof of successful client relations and a verifiable product or service. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.
Speaker: Anthony Roach, Director of Product Management at Tableau Software, and Jeremiah Morrow, Partner Solution Marketing Director at Dremio
Tableau works with Strategic Partners like Dremio to build data integrations that bring the two technologies together, creating a seamless and efficient customer experience. A seamless and efficient customer experience.
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