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Unlocking value: Top digital transformation trends

IBM Big Data Hub

While digital transformation has been a trend for some years, emerging technologies have made this movement even more important. Companies are rethinking their business models to become more digital and competitive. Digital transformation is an important component of a modern organization’s business operations.

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Scaling Your Business for Digital Transformation - 6 Important Factors

AIIM

In this day and age, digital transformations are integral for a growing business's future, as technology changes the advancements and operations of every company. What is Digital Transformation? This results in newer, more valuable ways to deliver to customers. 1) Budgeting for Digital Transformation.

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Exploring the hyper-competitive future of customer experience

IBM Big Data Hub

The future of customer experience (CX) is more : more data, more technology, more surprising and delighting. It’s also more pressure to retain those customers, whether those interactions happen online or in-store. As customer expectations and habits change, so too must the CX that organizations provide.

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The customer experience evolution: Today’s data-driven, real-time discipline

IBM Big Data Hub

An evolution of customer experience (CX) was to be expected. Throughout modern history, organizations have encountered internal and external challenges that changed how they interact with customers and how customers view those organizations. Customer needs changed. Customer retention is difficult to keep high.

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Customer experience examples that drive value

IBM Big Data Hub

Organizations that provide an excellent customer experience (CX) can improve sales revenues by 2 to 7 percent and profitability by 1 to 2 percent, according to McKinsey. Focusing on good CX can increase customer satisfaction and drive more meaningful customer interactions, ultimately increasing sales and customer retention.

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What Is the Role of Information Management in Customer Experience?

AIIM

Next-level customer service. Because I had a remarkable customer experience with Hello Fresh, and now I expect to have just as good an experience with your organization. If Hello Fresh has an easy-to-use website and home run customer service, your shared customers are going to expect the same from you.

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How to create a robust digital transformation strategy

IBM Big Data Hub

Organizations are increasingly investing in digital transformation as a way to maintain or grow a competitive advantage. A tried-and-true way to approach digital transformation is to understand the relationship customers have with the product and the brand, where that relationship currently falls short, and how it can be improved.