The Belgian Data Protection Authority Publishes Recommendation Concerning Data Processing for Direct Marketing Purposes
HL Chronicle of Data Protection
MARCH 5, 2020
The Belgian DPA defines direct marketing as any communication, solicited or unsolicited, aiming to promote an organisation, person, service, product, trademark, or idea, regardless of whether this communication is of commercial or non-commercial purpose. This will enable Data Subjects to effectively exercise their rights.
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