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Quantifying the impact of B2B integration on supply chain operations 

OpenText Information Management

And after succeeding with that, you then have to tackle hurdles around adoption and measuring … The post Quantifying the impact of B2B integration on supply chain operations appeared first on OpenText Blogs. Let’s face it: buying strategic IT solutions is not easy.

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B2B integration powers supply chain performance

OpenText Information Management

A recent global IDC survey and report revealed that most … The post B2B integration powers supply chain performance appeared first on OpenText Blogs.

B2B 57
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Five ways self-service B2B integration tools deliver a competitive advantage

OpenText Information Management

B2B integration is widely recognized as a cornerstone of digital transformation efforts. Integrating internal and external stakeholders in this way provides a solid foundation for the real-time exchange … The post Five ways self-service B2B integration tools deliver a competitive advantage appeared first on OpenText Blogs.

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California Legislation Proposes Extending CCPA Exemptions for HR and B2B Data

Hunton Privacy

On August 16, 2022, California Assembly Member Cooley introduced amendments to Assembly Bill 1102 that would extend the California Consumer Privacy Act’s (“CCPA’s”) temporary exemptions for HR and B2B data for an additional two years – until January 1, 2025. These prohibitions would remain in effect until January 1, 2026.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. 64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success.

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CIO Market Pulse Report underlines importance of EDI security while overcoming B2B complexity

OpenText Information Management

According to the latest CIO Market Pulse report about EDI value-added networks (VANs), digital transformation is the key driver for B2B implementation over the next 12 months. The COVID-19 pandemic accelerated the digital transformation process for virtually every organization worldwide. It also led to a massive increase in cyber attacks.

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B2B Supply Chain Integration – Why it’s Better than FTP for Meeting Today’s Global Requirements and Industry Standards

Rocket Software

This means in B2B situations, not all users have access to an FTP server. . The challenges of moving files, especially product design data (CAD data), database, media, financial and other business-sensitive files in complex and expanding collaboration networks are growing as file sizes also grow. Challenges with FTP-Based File Exchange .

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Why is this so essential? Well, marketers rely on this grouping to reach their goals.

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The 2019 Technographic Data Report for B2B Sales Organizations

In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient. Download the report to learn more!

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Best Practices for Marketing Database Cleanse

ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives. Database Audits.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems.

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Best Practices for a Marketing Database Cleanse

Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. How to assess the current health of your database while working with a B2B contact data provider. What’s involved in their maturity process? Having an accurate and up-to-date database.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Best Practices for Accelerating the Sales Process

The bottom line is that, in B2B sales, speed is useless without control. More often than not, sales leaders strive to accelerate their deal cycle, but it’s critical to also consider the opportunity cost. This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way.