For more than 45 years, J. Renee Group has designed and manufactured bold footwear styles across a range of categories, including comfort, casual dress, dress, and special occasion. Through our LDP brand, we also offer luxe, on-trend fashions crafted in the finest materials with unique comfort features.
We’ve been in business for almost half a century. In that time, J. Renee Group has cultivated strong relationships with a wide variety of retail partners across the United States—from independent mom-and-pop establishments to large department stores and nationwide footwear chains.
Pivoting to e-commerce
Over the years, retail trends have shifted significantly. One of the biggest changes we’ve seen recently is the rise of e-commerce, which is now one of the most popular ways for consumers to browse and buy our products. Today, the digital channel accounts for around 40% of all J. Renee Group product sales. Therefore, we want to make it as easy as possible for retailers to display our products on their e-commerce sites.
To market our products, our retail partners rely on us to provide them with descriptive information and compelling images. This includes product attributes such as size, color and Universal Product Code (UPC), as well as promotional photos showing each shoe from several different angles.
Capturing fast-moving trends
Fashions change quickly, and no one knows when a new style is going to take off. As a result, retailers must launch new lines in their online and digital stores as close as possible to the start of the season in order to maximize sales. Our decades-long partnership with OpenText is so important to J. Renee Group because it has allowed us to make it easy for partners to access our product attributes and images and seize sales opportunities.
For more than 20 years, we’ve relied on OpenText Active Catalogue and OpenText VAN to share vital product data with our retail partners—from basic information, such as UPCs, to fine-grained product attributes, such as heel heights. We first deployed the OpenText solutions to enable one of our largest retail partners to capture UPCs for new products automatically. Since then, we’ve used the OpenText solutions to do much, much more.