Resources

Discover the 10 Rules for Managing PostgreSQL

PostgreSQL is one of the most successful open source projects in existence. But each year it becomes harder and harder to get familiarized with the PostgreSQL ecosystem and its new features. Learn 10 rules that will help you perfect your PostgreSQL installation. Download now!

Your Guide to Using Conversational Marketing to Drive Demand Generation

ZoomInfo

Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

ZoomInfo

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. But that doesn't mean there aren't some frustrating roadblocks on the network. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn. Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient,

The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today's data-driven applications. And they won’t cut it for your end users, your development team, or your business. That's what drove the five companies in this eBook to change their approach to analytics. Learn about their unique problems and how, by embedding analytics into their application, they achieved huge returns and greater value than anticipated.

Migrating Oracle to PostgreSQL

PostgreSQL is a powerful and versatile database management system with a host of features that make it a compelling database platform. If you’re currently on Oracle and considering making a change, find out why PostgreSQL is a worthy contender.

Monitoring AWS Container Environments at Scale

Datadog

Containers power many of the applications we use every day. Particularly well-suited for microservice-oriented architectures and agile workflows, containers help organizations improve developer efficiency, feature velocity, and optimization of resources. Download this eBook to learn about: The changing state of containers in the cloud and explore why orchestration technologies have become an essential part of today’s container ecosystem.

The Hitchhiker’s Guide to Embedded Analytics – 4 Mission-Critical Steps to Take on Your Analytics Journey

Your application generates vast quantities of data. Left untouched or without the right analytics solution, your data provides little value to you. But, when combined with analytics, it delivers endless insights and opportunities for your end users. If you’ve been wondering how to invest in analytics, this research-based guide will take you through the 4 steps to finding the right solution for your application that will drive the most value.

Assess and Advance Your Organization’s DevSecOps Practices

Datadog

Organizations must advance their DevSecOps practices to deliver high quality, secure digital services to market quickly and efficiently. In order to do that, leaders must ask themselves three key questions: What is our current level of DevSecOps maturity? Where is our desired level of DevSecOps maturity? How do we get there? Datadog's whitepaper introduces a DevSecOps maturity model that technical leaders can use to answer these three questions, and enable their organizations to stay competitive

A Recruiter’s Guide To Hiring In 2021

ZoomInfo

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. Businesses are looking to hire quickly, but they face a disjointed market.

Data Value Scorecard Report

This report examines the quantitative research of data leaders on data value and return on investment.

12 Considerations When Evaluating Data Lake Engine Vendors for Analytics and BI

Businesses today compete on their ability to turn big data into essential business insights. To do so, modern enterprises leverage cloud data lakes as the platform used to store data for analytical purposes, combined with various compute engines for processing that data. 451 Group’s research indicates 57% of the enterprises currently using a data lake cite improved business agility as a benefit.

TCO Considerations of Using a Cloud Data Warehouse for BI and Analytics

Enterprises are pouring money into data management software – to the tune of $73 billion in 2020 – but are seeing very little return on their data investments. According to the study conducted by Wakefield Research in 2021, only 22% of the data leaders surveyed have fully realized ROI in the past two years, with most data leaders (56%) having no consistent way of measuring it.

Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

2021 Dresner Advisory Services Business Intelligence Market Study

For 12 years Dresner Advisory Services has run analysis on the importance of business intelligence, and the different providers of embedded BI solutions. BI Defined. Business intelligence is the technological capability to include BI features and functions as an inherent part of another application. You’ll learn: Analysis and Trends on Business Intelligence Users.

Going to Market Smarter in the New Economy

ZoomInfo

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

The Modern Customer Success Playbook

ZoomInfo

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

ZoomInfo

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

How to Overcome the Pain Points of Your CRM

ZoomInfo

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.