John Battelle's Searchblog

JANUARY 3, 2012

I’ve done this a few times in the past, and this year I’m feeling the need to review all I wrote in 2011, and highlight the best posts (at least, by my own measure). KSJO 92.3 – Good Product, Bad Marketing. A Case Study One of my favorite anecdotes of the year. 2011 Predictions: How Did I Do?

Government 72

Government Marketing IT 72

ChiefTech

OCTOBER 5, 2012

Adoption Council) have released some interesting case studies and field data from large enterprises who have actively embarked on implementing Web 2.0 with revenues over $1 billion in 2011. and social software internally. With that scope in mind, what does this survey tell us?

Marketing 67

Marketing Government IT 67

John Battelle's Searchblog

MARCH 6, 2011

In other words, the product was great, even though the marketing , so far, was way off key. The marketing only got worse, at least in practice. In fact, it's rather a case study of what NOT to do if you have a product so good, people actually do work to tell you more about themselves. It was a bit too.cheesy.

Marketing 79

Marketing IT Sales 79

Archive-It

APRIL 18, 2023

This documentation can be difficult as many brands engage in greenwashing – creating marketing campaigns making it seem as though they are more environmentally conscious than they actually are. Technical Michael: Cornell University Library started web archiving in 2011 and since then has archived 6,783 websites covering 11.1

Archiving 26

Archiving Metadata Libraries Paper 26

Archive-It

OCTOBER 10, 2017

Government Publishing Office (GPO) has been an Archive-It partner since 2011. To clean our data of Ghost Spam we followed the procedures found on the blog Ohow.co: Digital Marketing & Analytics in their article “ Ultimate Guide to Removing Google Analytics Spam and Other Junk Traffic. ”

Analytics 26

Analytics Archiving Libraries Access 26