The Sainsbury Archive to create new cloud-based digital archive

The Sainsbury Archive, which charts the growth and history of one of the UK's largest supermarkets, has chosen Preservica's AWS cloud-hosted digital preservation platform to actively preserve invaluable digital assets relating to the company's operations

Featured in Retail Technology Review, Marcela Bonthron, Sainsbury's Archive Co-ordinator said: "Previously we'd been using local servers to store Sainsbury archive valuable data and records, but the need for a robust approach to digital preservation soon became clear. It wasn't just to consolidate and manage the large amounts of digital records our digitisation projects will naturally create, but also to make our unique digital assets more accessible and ensure they remain readable and useable by future generations. Preservica will also enable us to future-proof the large amounts of new born-digital information that the Sainsbury Archive will be acquiring in the future."

The Sainsbury Archive contains a vast array of materials including advertising, brand assets, marketing campaigns, every issue of the company's in-house magazine, packaging and product designs, as well as corporate governance records such as meeting minutes, board reports and staff records.

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