Registration for this year’s Conversational Marketing Summit, thrice sold out, is now open. Register here!
Our theme this year is “What Works: The Case Studies.” As we write on the site:
Two years ago, the first Conversational Marketing Summit made the case for a new kind of engagement with audiences. Now we have real cases to study. Join us for a chance to look back at what the creative pioneers have learned and turn that experience into great ideas for the next stage of Conversational Marketing.
Presenters this year are listed here and we already have a great early lineup, but I am now soliciting ideas, and want yours. There are so many great examples of smart digital marketing to talk about. What are your favorites?
For a quick look at some of our past speakers and insights, here’s a video our conference director put together:
@twitter posted an ABC Nightline vid today — I find it remarkable that what @biz and @ev say about twitter is not really on topic to how people actually use it.
I am very keen to hear what Kim Kadlec and Jen Walsh have to say. I think if their respective companies become more open to conversation, then they will reap great profits.
On the topic of “what works”, I’m also keen to hear about Microsoft’s visions for the future.
Some examples of what has worked in the realm of conversation from the past might include people who have been in the business of feedback and communities for many years already — digg.com, ebay.com, slashdot.org, etc. (and perhaps also IAC [ask.com] might offer a unique perspective on having both much past experience and also continued future potential).
Another POV might be also be to invite even more of a “print” perspective (e.g. nytimes properties) — I feel that the traditional print perspective might offer some additional insights into the central role text will continue to play in online media.
Above and beyond that NYC and SF are perhaps a long trek from .JP, .CN, .IN, or even .RU, .NL or .DE — but I feel there probably a lot of lessons .US could learn about what has worked in these (an other) countries.
I think it would be good to focus attention on the bottom line: How can information markets best reach an optimal level, in which the supply and demand for information match up to produce the most effective results for all participants?